The brand signifies as every woman being special as she is the one who makes home and living splendid by her charisma, truly outta your league.

Oyl is an organic home grown brand focusing on clothing, accessories and home. The brand is conceptualized, curated and founded by Snigdha Binaykia & Arunima Gangadharan. It launched off in early May 2024 as a limited-edition collection that was showcased by invitation.

The brand ethos predominantly revolves around being classy, versatile, comfort, relaxed and timeless, symbolizing slow fashion yet smartly casual. The brand is conceived from the finest range of handcrafted raw materials used to curate an exclusive range for the very niche and special audience with a hint of subtleness and understated touch to create a unique finesse in the overall garment.

The idea being to sustain artisanal craft and skills at grass root levels yet bring to being the concept of affordable luxe.

String of Plants focuses on home and décor part of the brand at Oyl Design Studio.

The concept is to connect with nature making your home and living a beautiful place keeping the human touch alive in this very digital age and time. Ethos center around being grounded, simplistic and minimalistic. The aura of nature in symphony with our range of plant succulents as décor bring out the magic in homes and various spaces.

An exotic range of plants make a difference by their presence as we offer bespoke solutions for homes, indoor and outdoor spaces that truly defines how little things in life can make a big difference. Experience it to feel it.

Handcrafted recycled abstract bottle art in fusion with the beauty of mother nature make a perfect expression for your grandeur and there is more.

This is just the beginning. We are working to develop more lines and expand our horizon in the times to come more sooner than later.

Art is the reflection of your soul. Heart is where art is. 

Passionate about art, craft, design and any creative form of expression defines, Snigdha Binaykia. Pursuing her passion for art and design along with writing skills to enhance her creative potential and appetite she comes from a background in design and mass communication/journalism. 

A commerce graduate, studied design from National Institute of Fashion Technology, thereafter post graduated from Symbiosis Institute of Mass Communication. Her textile skills came from learnings at National Institute of Design.

Being in the corporate world for 25 years, Snigdha had the opportunity to work with some of the best conglomerates globally in sectors of retail and media. She has been fortunate to make her contribution by being instrumental in their growth and success stories, handling several roles in leadership capacities as her career progressed.

It was time for her to move on to an Entrepreneurial journey and give back to the society, to achieve a sense of fulfilment and purpose. She strongly believes, “life comes back in a circle” here is a chance to make new beginnings, this time for a philanthropic vision. 

Having studied an entrepreneurial program from Indian Institute of Management, she launched her own start up, the beginning of a new innings.

“Oyl” was conceived in 2019 as a concept. It took shape in 2023 and launched the year after, an organic home grown brand focusing on sustaining artisanal craft and promoting livelihoods at grassroots in various ways through her handcrafted clothing line, home décor and accessories.

She conducts workshops related to art, the idea is to think, enjoy, relax, declutter and destress, thus keep the human touch alive, living beyond ‘the click of a button’. Her belief in engaging with art brings joy and self-discovery which is important in this digital era, so embrace imperfection, its real. The workshops aims to be non-chargeable to people below 18 years and above 60 years of age.  

Having contributed several articles and stories across genres that have been featured in leading publications during the course of her corporate career, she decided to launch her other label, “The Indian Irish” featuring her contemporary writing works, focusing on the realities of everyday life with a touch humour and pinch of satire. 

As she says, there is immense beauty in simplicity and humility, compassion, faith and gratitude being the gist of life.

Her mantra: Keep it simple. Life is beautiful. Live the moment. 

Every garden is a story waiting to be told. Life is better in a garden.

Gardens and plants are passion for Arunima Gangadharan. The journey of moving from a corporate to curating gardens and any outdoor spaces was her calling and she decided to join Snigdha at oyldesignstudio. 

A graduate in engineering from Bangalore University, she moved into the fashion industry purely by chance and loved it. She had a long satisfying career with several global fashion brands for over 20 years.

It was time to pursue her passion which was part of her everyday life. She pursued the women’s entrepreneurship program at Indian Institute of Management. As life evolved, she realised that it was time to get back to nature and take her onward journey, thus began 'String of plants'. 

She is a naturalist when it comes to plants and nature. Beginning from her own home, she curated beautiful indoors predominantly home décor pieces with a range of exotic succulents. Her bespoke curation is an endless range of plants and connecting them with homes in special unique ways enhances the beauty of spaces. Special occasions and corporate gifting are her forte. 

Arunima believes, nature creates beautiful landscapes and she aspires to add her creative touch emulating its beauty into gardens.